ASK:

• Optimize dashboards for three distinct employee personas

• Create unified visual design system

• Develop brand guidelines beyond original scope

APPROACH:

• Identified key metrics for each persona

• Designed intuitive data visualization system

• Created consistent visual language across dashboards

• Developed comprehensive brand guidelines

• Collaborated with developers throughout the design process

IMPACT:

• Unified stakeholder perspectives

• Increased CEO project buy-in

• Ensured smooth implementation through dev collaboration

• Extended value through reusable brand guidelines reducing time for development 20%

• Reduced development time and effort long-term